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Hui is a research associate at EIRI's China Energy Internet Alliance, where she provides resources integration and docking services for government universities and enterprises, including the integration of channel resources and platform construction, planning and promotion of large-scale conferences and brand events, and assisting the construction of energy Internet industry ecology. Her research interests operation mode of the platform in the field of energy Internet, the marketing strategy and effect, analyze audience group and the industry influence, etc., build the data/archive of media resources in the field of energy Internet, dig and expand the channel of alliance resources, strengthen the industry-wide publicity, and build the mainstream public opinion position.
Before joining EIRI, Hui worked at Harper's BAZAAR, where she focused on media research, brand PR and business partnerships. Prior to that, she completed her master's degree in Global Media at the University of Westminster.